VivobarefootShoe manufacturer / retailer
Introduced and embedded the customer journey concept, that made it clear to the whole sales and marketing team what their roles, responsibilities and goals were. We also helped the team to identify improvement opportunities by analysing data and processes.
How was this achieved?
Worked on a project to bring best e-retail best practices, world-class structure and reporting. Mapped out the customer journey, re-aligned marketing department and individual roles, allocated new KPIs. Introduced a continuous improvement culture within digital marketing teams.
“THANK YOU! You’ve had a tremendous impact on Vivobarefoot and we would very much like your continued input.”
Galahad Clark – Founder / CEO